Media Plan It

I'm the Media Director for The Brandon Agency located in Myrtle Beach, SC. I am media. I plan. I negotiate. I buy. And I've got things to say.

Thursday, August 4, 2011

Toddlers and Technology

I guess I should have seen this coming when I saw my 3-year-old nephew sit quietly and play games with the iPad. Or when he says, “Aun...

Monday, May 2, 2011

A Few Simple Tricks to Make Your Old Media Plan, Your New Media Plan

With current trends and media evolving into a living being, it’s impossible to compete in the market with your old plan. So anything...

Celebrity Endorsement

One of the Brandon Agency’s clients, Myrtle Beach Golf Holiday , incorporated a national media buy with ESPN Radio and espnradio.com t...

Friday, February 4, 2011

Smart Use of Packaging

I went out of my comfort zone and purchased a hair product that I don’t usually purchase, all because I had a coupon. Women around the worl...

Thursday, October 14, 2010

Creating Trial – a Mathematical Perspective

As the Media Director at The Brandon Agency , I prefer numbers to words. So for this blog entry, I decided to appeal to the other numerica...

Resurgence of Print

A year ago everyone I know jumped on the “Print is Dead” bandwagon. I kind of laughed a little to myself because although subscriptions w...

Tuesday, October 12, 2010

Tips and Tricks to Maximize TripAdvisor

Tripadvisor is the must have marketing tool for any hotel. It is the largest online travel community where you can read information a...

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About Me

Tabitha Bale

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