Media Plan It

I'm the Media Director for The Brandon Agency located in Myrtle Beach, SC. I am media. I plan. I negotiate. I buy. And I've got things to say.

Thursday, August 4, 2011

Toddlers and Technology

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I guess I should have seen this coming when I saw my 3-year-old nephew sit quietly and play games with the iPad. Or when he says, “Aun...
Monday, May 2, 2011

A Few Simple Tricks to Make Your Old Media Plan, Your New Media Plan

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With current trends and media evolving into a living being, it’s impossible to compete in the market with your old plan.   So anything...

Celebrity Endorsement

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One of the Brandon Agency’s clients, Myrtle Beach Golf Holiday , incorporated a national media buy with ESPN Radio and espnradio.com t...
Friday, February 4, 2011

Smart Use of Packaging

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I went out of my comfort zone and purchased a hair product that I don’t usually purchase, all because I had a coupon.  Women around the worl...
Thursday, October 14, 2010

Creating Trial – a Mathematical Perspective

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As the Media Director at The Brandon Agency , I prefer numbers to words.  So for this blog entry, I decided to appeal to the other numerica...

Resurgence of Print

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A year ago everyone I know jumped on the “Print is Dead” bandwagon.  I kind of laughed a little to myself because although subscriptions w...
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Tuesday, October 12, 2010

Tips and Tricks to Maximize TripAdvisor

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Tripadvisor is the must have marketing tool for any hotel.   It is the largest online travel community where you can read information a...
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Tabitha Bale
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